Katapy Raises Additional Capital for Market Expansion and Innovation
- Stuart Bishop
- June 2, 2015
Company to Focus on Customer Acquisition, Expansion and Continued Growth
NASHVILLE, Tenn., June 2, 2015 /PRNewswire/ -- Katapy, a growing platform innovator in the virtual video network arena, today announced that it has closed a round of capital to further accelerate the company's expansion, innovation and customer acquisition. Founded in 2007, katapy (formerly Miracle Media) has developed a proprietary platform that helps content creators develop their own branded TV channel in less than 5 days.
Katapy currently runs multi-platform broadcast channels for over 150 organizations – from media companies to brands to medical companies – with a focus on helping clients create branded TV channels quickly, securely and with detailed analytics and SEO capabilities. Clients utilize katapy's platform and custom solutions to push their content to over 100 million viewers in over 200 countries via satellite transmissions, linear broadcast channels, websites and through mobile and cross-platform devices.
Former IBM Executive and Founder/CEO of katapy, Stuart Bishop, created the company to solve the major issues confronting content owners. According to Bishop, "Katapy began as a method to enable cross-industry companies to easily offer video content as part of their digital brand, and because my extensive media technology background I knew that content owners did not have the necessary tools to create stunning, secure branded channels quickly and in a cost-effective manner. Katapy solves the major issues content owners face today: how to quickly curate and aggregate content, how to make it discoverable and interactive on multiple platforms and social media sites and how to effectively distribute it with numerous revenue models."
The additional capital will be used to open new offices, grow our customer base and further technological innovations. The Private Investor Partnership leading the investment has made significant investments for over 30 years in Tech, Oil, Real Estate, Solar Energy and Biopharmaceutical Companies and typically focuses on early stage funding rounds with the philosophy of growing the businesses for strategic acquisition. It has had proven success in identifying successful emerging companies having been a large seed investor in Benevity and numerous others. Specific financial terms of this deal have not been disclosed.