Industry News

Industry News

The State of Digital
  • February 17, 2017
  • comScore

February 17, 2017 - Event: Goldman Sachs Technology and Internet Conference comScore Co-Founder and CEO Gian Fulgoni spoke about these trends at a recent Goldman Sachs event, highlighting topics such as: The rise of mobile Digital audience trends T...

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To survive the rapid transition to a direct-to-consumer future, companies across the E&M sector need an effective fan-centric strategy — or risk decline and irrelevance. "If you are an executive in E&M, your formula for success is already shifting r...

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Extract from June 8, 2016 - Event: comScore Webinar There was a time when understanding consumer use of the Internet was relatively simple - all we needed to measure was engagement from computers. There were no tablets, no smartphones, no OTT; your ...

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