The State of Digital

February 17, 2017 - Event: Goldman Sachs Technology and Internet Conference

comScore Co-Founder and CEO Gian Fulgoni spoke about these trends at a recent Goldman Sachs event, highlighting topics such as:

  • The rise of mobile
  • Digital audience trends
  • The social media landscape
  • Cross-media measurement
  • Digital advertising effectiveness
  • The digital commerce shift

 

Roku leads amongst all TV streaming devices in household penetration

 

26% of the OTT audience is “cordless”. They do not subscribe to cable or satellite

 

Linear TV & DVR still dominates the share of viewing time amongst homes that view both traditional TV and OTT

 

Mobile app users spend 20x more time on apps than mobile web visitors

Download these slides from comScore to learn more.

Source: comScore